Humans are fascinating.

We are driven by deep rooted beliefs, unconscious behaviors, and a million needs. In order to spread an idea, build a relationship or even increase sales, you must understand your audience. At Spark + Cinder, everything is based on learning what people care about because human insights fuel the fire of big ideas.

Background + Experience

I have had a life-long obsession with trying to figure people out. I’ve been lucky to learn Planning – aka Consumer Research & Strategy - from some of the best wizards in the industry at amazing ad agencies, like Y&R, Leo Burnett, BBDO, Razorfish. I’ve had the chance to work on the brand side with some of the smartest marketers in Silicon Valley. I’m a perpetual student: I ‘studied’ at Miami Ad School, have a master’s in psychology and geek out on every legit workshop, research finding, data point, book and thought leader I can find. I’m grateful to have applied these tools and skills on some of the biggest brands out there…